리비안, 빌 머리와 '고스트버스터스'를 활용해 브랜드 부스트 모색

Rivian (RIVN) is getting into the Halloween spirit with its latest ad campaign, paying homage to the cult classic Ghostbusters and featuring Bill Murray. The 8:30 hosts Julie Hyman, Pras Subramanian, and Jake Conley break down why the nostalgic campaign makes sense for the EV maker and how a little pop culture buzz could help Rivian build brand awareness and regain momentum amid ongoing challenges. Rivian is out with a new ad featuring none other than Bill Murray. Bill Murray. leans into Ghostbusters and has a Rivian as the Ghost. What was the thing called? What was the car called? Ecto 1. The Ecto 1. The Ecto 1. So I guess now the Rivian is serving as the Ecto 1 and it's uh, the ad features Bill Murray uh blasting Slimer um from from a Rivian. But as you pointed out, like there's an actual product tie like a look of your Rivian. Yeah, it's a console, right? Yeah. in the ad you'll see. So a lot of the like like Tesla and Rivian, other tech companies that work in autos, like they'll do like Halloween updates, holiday updates. They'll do fun little things like Tesla will do a light show for Christmas, right? So in this case, really they've had a Halloween sort of uh software update here and there, but this is their biggest one ever because not only do they, are they building this Ecto 1 car to go around, it's going to go around in various places and be seen. Oh. They built this really cool, you can see their really cool um uh, uh, OS there that kind of is a skin over the top of the Rivian sort of operating system. And it kind of gives you that fun like Ecto 1 sort of switches and dials. Uh and you have like little marshmallow men kind of walking around the dial. Yeah, yeah, it's really cool. And I think for kids, it's fantastic, but hey, kids, even us, we love it. Come on. I'm looking forward to this if I had I've had I've had a really. Oh, I mean there's a look at the what what that looks like. Yeah. Yeah. Ghostbusters is one of like the defining movies of Halloween. And you can see the lights sort of, the lights start sort of flickering everywhere in the car to give you the more of a It's so cool. Yeah yeah. That's cool too. Yeah, it's it's I mean, it's it's it's it's bringing real culture into the vehicle, into the car. There are a lot of people who if you have a Rivian, I would want to drive around on Halloween with that up. That's just fun. Of course. It's just fun. You can probably get like the little um Ghostbusters thing and stick it on the outside of your car too. That's right. I mean, all of that said, like Rivian needs a little positive buzz, right, Pras? A little oomph. I mean, I was just looking at the stock, it's down 27% this year. Um, so, you know, I don't know what the sales have been looking like, but and I don't know if anybody's gonna Well deliveries. Is this gonna convert a buyer? Right? Deliveries were actually good. They had a good, they had a good quarter, started ramping up with a lot of R2. They they they reconfirmed their their delivery for your guidance. So that was that was a positive for them. Uh so business-wise R2 was necessary, it needed to come out, needs to keep ramping up. Uh that's very exciting for them. But I mean, I'm noting that Columbia Pictures is the the studio behind, you know, the Ghostbuster. So they had to sign that deal and, you know, that sort of thing. I think Columbia is part of is it part of Sony? I can't tell. right, right now. Um but anyway, it's not part of the massive other conglomerate, the Skydance world, I believe. Right. Right. Yeah, there's a look at the. But this is a cool way to sort of merge those two things together. Yes it is. Yeah.